This video is part of a collection of educational videos that discuss DNS, message management, and Internet Intelligence from a general point of view and do not directly discuss Dyn’s products.


Transactional Email is the underdog of email marketing – often overlooked but with great revenue potential. Dyn’s Mike Veilleux explains how a tool that was originally used to send receipts is now one of the greatest assets marketers have for generating conversions and customer engagement. In just over a minute, learn the 80/20 rule, how to get the most out of you transactional email, and more that will turn you into a marketing whiz.