This video is part of a collection of educational videos that discuss DNS, message management, and Internet Intelligence from a general point of view and do not directly discuss Dyn’s products.

As the Most Reputable Sender in the World, his reputation is everything. When it comes to email delivery, Dyn’s Director of Deliverability Steve Wheeler explains why your sender reputation is just as important. Similar to a credit score, your sender reputation tells you just how good or bad your sending habits really are, and is part of what determines if your emails end up in the SPAM folder or the Inbox. In this DynEdu video learn four ways to improve your sender reputation today.